Emotive video / case study
We played with materials, light, shadow, lasers
FRAGMENTAL team crafted an intro animation for the release of the new ZAGO Molds website. ZAGO has been co-creating and manufacturing high-quality moulds tested with the most recent injection technologies.
That's why their products have been inspiring footwear manufacturers all over the world since 1958.
Lasers are representing technicality and precision
Creation of form
B-roll scene — animation frame
It's like an eye magnet. Laser is a line that guides you through the product, a visual line associated with a sense of precision. Because making molds is engineering, a combination of knowledge, physics and the feeling of love.
Zago Molds - Gallery View / Untold story
We chose to create a gallery space, as an initial idea. A space whose aim is to preserve a tradition. The products were exhibited as sculptures. As an art to be looked up to with respect. Finally, we switched to a minimal type of presentation.
Reveal from Aluminum block — future form is visible in the transparent block
Detail, inner part of the mold
The project shows the product from the cutting of the mold, the connection. The epoxy transparent mold allowed us to see inside and show the aluminum cutouts before emerging from the mold.
Creation of form
Highlighting the precision of the production of products manufactured by ZAGO was achieved by inserting laser beams, which add color, depth and feeling to the animation - they enliven the scene, attract the eye's attention while maintaining the minimalism of the scene.
Instrument assembly
Emotive video
Lasers are representing technicality
and precision
Final closing scene. Lasers are representing technicality and precision.
Sound design helped to create high-pitched noises, to attract attention to laser movement.
Emotive animations present your product in the best light, regardless of your business industry.
