PU2 video / case study
We won gold awards at the 2024 MUSE Creative Awards
Our animation for ZAGO Mold PU2 didn't just win gold once but won four times.
We express our gratitude to our team for their invaluable contribution and to the agency CODES Brand House for their collaboration in communicating with the client.
Finally, our greatest thanks go to ZAGO Molds for the trust they have shown us in this project and for their invaluable contribution.
Creation of form
In the video, our objective was to highlight the engineering precision of the molds and showcase the entire Rubber-PU2 process in an engaging manner, using holograms, and transitioning seamlessly into a natural setting.
We also emphasized the Trentino Tree Agreement, demonstrating the company's commitment to restore the forest in the Dolomites region, which was destroyed by the Vaia storm.
Instrument assembly
Connection to nature
Trentino tree agreement — to protect what matters
The work that led to this victory was created for the company ZAGO Molds. In the 2024 competition, FRAGMENTAL won the gold award in two contests and four categories.
Happy Moments, 2024 Muse Awards
| 2024 MUSE Awards | 3 x Gold | ZAGO-PU2 |
|---|---|---|
| 2024 TELLY Awards | 1 x Gold | ZAGO-PU2 |
Categories:
— Video-Animation,
— Video-Technology/Science
— Video-Art & Design
— 3D Animation Non-Broadcast
It has been our pleasure working with you on this! We are proud and thankful for our collaboration and cannot wait to see where it will take us. Congratulations, this success is well deserved!
— Marina Zago
We are delighted to hear this wonderful news! On behalf of all of us, I congratulate Peter and the whole team for this great achievement. We are glad your talent, creativity and dedication to your work were rewarded with not just one, but three gold medals, and we are very proud to have contributed to this success.
To me personally, this is a very special event because it marks the first actual project in my work career that I was involved in. It having gained this much recognition has filled me with joy.
— Giorgia Sposato
The MUSE Creative and Design Awards have unveiled their winners for the first competitive season of 2024. Hosted by the International Awards Associate (IAA), these competitions received over 8,500 entries from across the globe, affirming their position as prestigious programs honoring creative and design professionals.
The MUSE Awards recognize excellence across diverse fields, ensuring fairness and accessibility through the International Awards Associate (IAA). Thomas Brandt, IAA spokesperson, emphasizes their commitment to honoring creativity and originality. The jury panel, comprising industry professionals, impartially assessed entries based on industry standards. From 22 countries, 56 jurors were carefully selected, including respected figures like Fizza Shah, Alexandre de Mello Collares, and Felipe Paganoti. Blind judging was employed to maintain impartiality, ensuring each winning work was evaluated solely on its own merits.
At FRAGMENTAL, we were thrilled that the ZAGO PU2 project was awarded the gold prize in the 3D Animation Non-Broadcast category at the record-breaking 45th Telly Awards. The Telly Awards recognize excellence in video and television across all screens, judged by leaders from video platforms, television, streaming networks, and production companies.
Happy moments, 2024 Telly Awards
This year's winners include Adobe, Calvin Klein, ESPN, LinkedIn, Mother Jones, MTV Entertainment Studios, NASA, the LA Clippers (NBA), PlayStation Studios, Sawhorse Productions, TelevisaUnivison and Fragmental. Yes!
The year 2024 was record-breaking with nearly 13,000 entries from around the world and top producers of video and television content. Winners were selected by the Telly Awards Judging Council, which includes Nathalie Van Sasse Van Ysselt, Vice President of Design and Creative Services, MSG Sphere Studios; Barry Christie, Global Creative Lead, Meta Creative Shop; Farihah Zaman, Director and Member of Brown Girl Doc Mafia; Aiden Darné, Vice President and Global Head of Studio, Shutterstock; Malinda Wink, Executive Director, Minderoo Pictures.
ZAGO Mold PU2, by Fragmental
The form is placed on a stone in nature at the end of the video, highlighting the company's commitment to a sustainable future
Simulation of rubber injection
to achieve an artistic impression
3D animation for the Rubber PU2 mold for tridensity footwear with rubber outer-sole and PU insole injected with double ring technology.
